No Bullshit is a campaign translating the communication and brand message of underwear brand Moons and Junes thus far from photo and copy into video.
The campaign consists of three major themes: Breasts, Self Image and Underwear, as well as a entailing teaser video published three days before the launch. It was published as a three week long campaign in the Moons and Junes Instagram feed and stories under the name of No bullshit Sundays. The campaign takes up subjects that were already being discussed within the Moons and Junes Instagram community and it encourages followers to discuss their thoughts, experiences and views on the subjects.
This project was my Bachelor Thesis project.
My role: production, direction, photography, editing, grading, graphics, sound, campaign strategy, copy
May – June 2019
In the chronological order in which the posts were published
View this post on Instagram
This No Bullshit Sunday takes on the subject of self Image. Swipe through the gallery to hear Magda, Mie Maja and Ophelia on the topic of talking to and about their own bodies and learning to accept them. Struggling with your body image is super common – is there anything you’ve come to terms with about your body that you used to struggle with?