No bullshit: Moons and Junes video value campaign

Production, direction, photography, editing, grading, graphics, sound, campaign strategy, copy
May – June 2019

No Bullshit is a campaign translating the communication and brand message of underwear brand Moons and Junes thus far from photo and copy into video.

The campaign consists of three major themes: Breasts, Self Image and Underwear, as well as a entailing teaser video published three days before the launch. It was published as a three week long campaign in the Moons and Junes Instagram feed and stories under the name of No bullshit Sundays. The campaign takes up subjects that were already being discussed within the Moons and Junes Instagram community and it encourages followers to discuss their thoughts, experiences and views on the subjects.

This project was my Bachelor Thesis project.

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