Hi! I'm Marie
I'm an art director and multi-skilled visual communicator living in Copenhagen.
My Background
Beginning my career in 2012 when I started my fashion blog "Nemesis, Babe", I have been in the realm of producing visual content online for quite some time. I started being a fashion nerd, needing to share my interest with likeminded people and ended up winning prizes for my blogging and gaining network and experience in the Danish and international fashion industry.
This beginning threw me into getting experience in areas like fashion styling, street style, campaign and press photography, art direction, SoMe management and communications strategy, video production, as well as coordinating and production management on fashion shows and film shoots.
From 2016-2019 I gained my BA of Arts in Visuel Communication from Malmö University, adding theoretical and academic visual communication skills to my practice in the field. Here, I gained an expertise in visual cognition - how our eyes and brains react to what we see - which I've used daily in my visual work ever since, optimizing my designs and productions to work with the neural subconscious. This degree also developed my intersectional and critical approach to communication and representation in general, intersectionalism being the value base of the programme. This is something I take with me in everything I do. My bachelor's dissertation focused on value based visual branding, analyzing and creating campaigns for brands with young female consumer bases.
Since gaining my degree, I've done work in a range of different industries - from fashion and lifestyle art direction to university communication, conveying convoluted research in a way that regular people understand.
My previous clients and workplaces include Monki, Moons and Junes, Arkk Copenhagen, Odd Lemon, Nicholas Nybro, Asos, Poppy Kalas, Komposit a.m.b.a, Fern Film, Fern Photo and University of Copenhagen.
What I do
You could say I'm a swiss knife of creative and project managing skills - an area where I thrive, keeping all my ducks in a row, while ideating, creating and coordinating.
My areas of expertise have a foundation in a strategic approach to communication work, a critical and intersectional approach to representation and collaboration, and an innate sense of aesthetics, colors and space.
When project managing and producing, I always keep a good overview of processes and collaborators, as well as check in on details in every area of the project. I love making systems and creating a space where every part plays into the project seamlessly and people thrive in collaboration.
When creating visuals, I combine my artistic point of view with my strong instinct for visual cognition, creating graphics, photos and videos that cater to the eye, brain and emotions. I love doing a good photo, logo or poster that combines a sense of emotion, softness, contrast and pop!
My approach to communication hails from analysis of the clients needs, the target group as well as data analysis, creating a strategic intersection between these areas. I put emphasis on creating communication that feels relevant to the audience - creating dialogue and an open space to connect.
I have been dabbling in copywriting and recently started a Substack, where I analyse and dissect cultural histories and tendencies related to fashion, trends, color and textile culture.
LET'S TALK!
I am available for freelance projects, whether you need an art director, a communications strategist, a photographer or a logo designer.
If you have any questions, or want to work together, don't hesitate to shoot me a message!